Press Pass creates exclusive Rookie Football promo for 2013 Summit

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Press Pass creates exclusive Rookie Football promo for 2013 Summit

LAS VEGAS (March 11, 2013) – Press Pass, celebrating the release of its 2013 Press Pass Rookie Football product, has agreed to an exclusive agreement with the 2013 Industry Summit.
Under terms announced today, Press Pass will create Summit-exclusive cards featuring five top draft prospects: QB Geno Smith (West Virginia), QB Matt Barkley (USC), LB Manti Te’o (Notre Dame), RB Eddie Lacy (Alabama), and RB Marcus Lattimore (South Carolina). The cards will be distributed to hobby retailers during the Press Pass “Meet the Industry” session (Tuesday, March 19, Las Vegas), heightening excitement for Press Pass’ release of its Rookie Football product the next day.
“We are excited to provide retailers who attend The Industry Summit with an opportunity to open the first Press Pass trading card packs and also an exclusive bonus pack,’’ said Tom Farrell, Press Pass’ VP of Brand Management. “These rare and exclusive cards will add excitement to both the Industry Summit and Press Pass Rookie Football.’’

In addition to a pack of 2013 Press Pass Rookie Football, each qualifying retailer will receive a blind-wrapped one-card pack containing a Summit-exclusive base parallel card of Smith, Barkely, Te’o, Lacy, or Lattimore that features an “Industry Summit 2013” foil stamp. Press Pass is creating three blue foil-colored versions of each player’s promotional card, sequentially numbered to 35, 15 and 1 – and will also randomly insert an exclusive autograph card (#’d 1/1) of each of the five players among the blind-wrapped packs.

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