Alternative Asset Investment Gaining Traction: Excitement Builds for The Industry Summit
September 10 and 11, 2021
The Industry Summit is back, and we’re excited to bring the best and brightest hobby minds and experts together September 12-15 in Las Vegas. We look forward to providing entertaining and educational programming, mixed with fun activities, food, gifts and prizes. We will share best practices, learn about new technology, and dive into the latest industry trends. Attendees will get a closer look at new releases and a first look at what’s to come for cards and collectibles. And there’s always an opportunity to network with manufacturers, distributors, influencers, retailers, auction houses and breakers, among others.
The event also will address the trending interest in collectibles as an alternative asset. The industry has enjoyed unprecedented growth since early 2020. Trading cards are now a dynamic platform for investors and collectors. With records for “most expensive card sold” being broken seemingly every month, enthusiasts and investors are flocking to collectibles as a new form of fractional investment.
According to ESPN, there have been at least a dozen million-dollar card sales since February 2020, including six cards that sold for more than $3.75 million. The current highest price paid for a sports card is $5.9 million for the 2009-10 Playoff National Treasures NBA Logoman #10 Stephen Curry.
A Luka Doncic 2018-19 NBA Panini National Treasures Rookie Patch Autographs Logoman card sold for $4.6 million in late February 2021. The amount is $2 million higher than the most expensive Michael Jordan card sale on record.
Owning a collectible with that kind of potential to appreciate is drawing investors to the hobby. And with new cards debuting weekly from the licensed manufacturers, there is no shortage of investment-worthy items.
There are two basic schools of thought for those who invest in collectibles. Some put funds into players they think will be the next big thing. Game performance, injuries, unfulfilled expectations and other factors can affect the success or failure of a player’s collectability. It is all part of the risk/reward calculation that makes collecting intriguing and fun. Others believe that the safest investments lie in vintage cards or the “GOATs.” The rare and most-prized cards from players such as Michael Jordan, LeBron James, Mickey Mantle and Tom Brady routinely sell for thousands and even millions of dollars.
Record crowds at the recent National Sports Collectors Convention in Chicago, nearly half of which identified as first-timers, demonstrated that the industry is booming. Some of the most expensive cards and memorabilia were on display and traded hands over the five days. Companies focused on investing in alternative assets were there to connect long-time collectors and new hobbyists to an industry on the rise.
On September 10 and 11, the Industry Summit at the Westgate Casino and Resort and will feature a first-ever public card show. Coming out of The National, it’s promising to see the excitement still surrounding the past and for what the future holds for the industry as new and exciting ways to collect and invest emerge.
Join fellow B2B leaders in Las Vegas for a deeper discussion on alternative asset investment and learn whether this is the right strategy for your business model or personal investments. Whether you are a new investor, have been investing for some time or are seriously considering entering this growing category, the concept is astounding.
The only question left is what will be the next record-setting sports card sale in 2021?