eBay, Beckett Business Solutions and Panini America are working together to provide retailer attendees with a powerful trading card experience during opening ceremonies of the 5th annual Industry Summit trade conference.
eBay and Beckett Business Solutions have agreed to co-sponsor the 2014 Summit Launch Party, the first in several joint eBay/BBS activation. The sponsorship includes priority signage as attendees enter the corporate pavilion on Sunday, March 16, and strategic presentations throughout the 4-day event.
In addition, Panini America, the world’s largest sports and entertainment collectibles company, will create a unique “Welcome To The Summit” trading card promo, provided exclusively to retailers as they enter the eBay/BBS Launch event.
“The eBay/BBS Launch event will kick off a very positive and energizing Summit,” said Rob Veres, vice president of Beckett Business Solutions. “We have some incredible progress to share; I can’t wait for March 16!”
Said Austin Vance, the category lead for Sports Memorabilia at eBay: “We are thrilled to partner with Beckett to drive innovation in the hobby, and look forward to announcing this exciting new product at the Industry Summit.”
Panini America’s welcome gift will be the first of many Panini activation opportunities during the Summit, including an expanded Corporate Address and its much-anticipated “Black Box” corporate gift.
Hobby retailers who attend the 5th annual Industry Summit in March will have an expanded opportunity to interact with industry licensors and their manufacturing partners, thanks to the Summit’s new Licensor/Licensee Forum.
“The Summit’s primary objective is fostering an exchange of ideas among all classes of trade,” said Kevin Isaacson, host of the annual industry trade conference. “The Licensor/Licensee forum will create numerous opportunities for our licensor partners and their licensees to address key issues and outline growth opportunities with more than 350 leading retailers from across the U.S. and Canada.”
The Summit’s licensing partners traditionally include NHL Enterprises, NHL Players Association, NFL Properties, Players Inc., NBA Properties, MLB Properties and MLB Players Association. Their licensees, notably trading card manufacturers Panini America, Topps and Upper Deck, are expected to play key roles in this year’s forum.
Among the Forum’s interactive formats: Solution Sessions (small-group brainstorming), multiple Q&A segments and sport-specific promotional development meetings.
“Early response from our licensor partners and their licensees has been very positive,” Isaacson said. “We believe this year’s Forum program will bring forward the very best ideas and opportunities – as well as creating increased collaboration among retailers and all of our industry partners.”